With the rise of young consumer groups represented by the post-90s and 00s, they not only pay attention to the appearance, performance, quality and other factors of the products, but also appeal to the experience of purchasing products. Driven by this consumption habit, experiential consumption is developing. To put it simply, more and more consumers are no longer blindly buying, but choosing products according to their own preferences. The arrival of the 5G era has made people have higher requirements in the choice of home appliances. As a large-scale home appliance product, color TV is now a “standard†for consumers to purchase. Users not only pay attention to the "intelligence" of products, but also pay more attention to the "emotional intelligence" of products. For example, how does TV interact better with people, and if TV can understand what users think, it can quickly and accurately identify and push users' favorite program types. “This is a smart TV with 'high IQ' and 'high emotional intelligence'. It has the industry's top hardware configuration, and based on deep learning technology, it has strong interaction with users, grows, thinks, and can be widely coordinated. The function of other smart devices. The intelligent robot 'Changhong Xiaobai' can recognize each member of the family by voice and interact with the user without the remote control, and push the user with the shortest time and the most accurate big data retrieval. Program." At the Changhong CHiQ TV Q5K product tasting, an industry insider said after experiencing the product. Technological innovation, leading artificial intelligence appliances Insiders pointed out that although the color TV market has experienced several ups and downs, it has never really captured the hearts of consumers. On the road of intelligent exploration of color TVs, home appliance manufacturers also have their own ideas. This chaos has not been unified until the emergence of artificial intelligence TV. On July 28th, 2016, Changhong held a new product launch conference in Beijing and launched the world's first artificial intelligence TV. This TV, which will learn, think and grow, quickly attracted the attention of the industry and the consumer market. The data shows that after the release of the artificial TV, Changhong’s share price has risen all the way, and user operation data has begun to increase significantly. As the time spent by consumers in the living room increases, Changhong’s users surpass 80% directly. "In the user's opinion, artificial intelligence TV is obviously 'very good way', which can be seen from the hot sale of Changhong artificial intelligence TV Q3 series market. Last year, Changhong Q3T series has appeared in many models of TVs because of the popularity of sales. The phenomenon of out of stock, such a phenomenon is a rare phenomenon in the domestic color TV market in recent years. Changhong's success in the artificial intelligence TV industry has pointed out the direction for the development of the industry. In order to better develop the color TV industry, it needs to closely follow the needs of users. To create a good product that users need," said the expert. Up to now, Skyworth, TCL, Changhong, Hisense and other major color TV manufacturers have laid out and deepened in the artificial intelligence TV industry. Affected by this, the Internet companies such as Xiaomi, LeTV, and Storm, which have always been "willful", have begun to realize their own shortcomings, and have started their own products and developed their own artificial intelligence TV products. With the landing of the artificial intelligence TV Q5K, the color TV intelligent threshold has been refreshed again. Around the user experience, the three major independent technologies of far-field speech, voiceprint recognition, and fuzzy retrieval give TV a higher "emotional intelligence." Compared with ordinary smart TVs, artificial intelligence TV Q5K makes machine interaction more simple and easy, and TV has higher accuracy for user voice recognition. Even if users make wrong voice commands, TV can self-identify and retrieve through big data. Thereby pushing the correct program content. "From taking the lead in realizing the industry card position to leading the development of the intelligent home appliance industry, Changhong has achieved self-breakthrough many times, behind which is the support of a strong technical system." Experts said. Changhong is one of the first to enter the artificial intelligence technology home appliance enterprise. It has invested a lot of manpower, material resources and financial resources in this field for many years. It spares no expense to absorb outstanding overseas technical talents and build AI laboratories. Experience is king, do products that consumers need Changhong CHiQ TV product manager Chen Keyu said in an interview that human-computer interaction is a bottleneck that plagues the development of color TV industry. If the smart TV industry wants to continue to develop, it will only achieve a qualitative breakthrough in software. "In today's display technology is close to the bottleneck, smart TV has only been difficult to impress consumers by relying on appearance, size, price and other factors. The essential need for users to buy TV is to 'see', how to better realize the 'look' experience, Changhong has been pondering over the years and is also the main direction of the Changhong technical team." Chen Keyu said. According to reports, Changhong artificial intelligence TV Q5K can achieve free voice interaction within 5 meters of the family range, TV can be issued according to the voice of different family members to issue the identity of the commander. For example, after the child sends a voice command to watch the program, the TV will automatically switch to the children's scene, push the latest children's programs, children's song and dance performances, etc.; when the mother gives a voice command, the TV will push the mother's favorite American drama, variety show Programs, etc.; when Dad interacts with TV, it is a sports section that is usually watched by men, and a blockbuster movie. In addition, Changhong artificial intelligence TV Q5K has superior voice error correction capability. Based on the user's big data retrieval, the intelligent robot "Little White" can discriminate the kind of program whose user's voice is closest. At the same time, the TV also supports fuzzy voice keyword retrieval, as well as keyword-related retrieval. For example, after the voice of "Sun Yat's husband's movie" was issued, the films and variety shows starring or participating by Deng Chao (and Deng Chao and Sun Wei) will be presented one by one. After the live experience, the reporter found that only Changhong's artificial intelligence TV supports the keyword-related search function on the market, and other color TV brands are still not realized. 
